Not Even WhatsApp
Ahead of the launch of ads on WhatsApp, we created our largest global privacy campaign ever to remind over 3 billion users across the world that no one, not even WhatsApp, can see or hear your personal messages.
On-platform :15s
My role as a member of the in-house creative team was to develop concepts that drove home our key message globally. We crafted on-platform ads for WhatsApp across 5 countries — US, UK, Mexico, India and Brazil. Our overall concept of the WhatsApp POV also informed TV commercials developed by BBDO.
Message Privately with Everyone :60
Agency // BBDO
Production // Somesuch
Directors // King She
Edit // Cartel
Design // Hueso
VFX // Framestore
Music // Canja
Creative X
CDs // Jan Jaworski / Lucas Heck
Creatives // Fayethe Vongsouvanh / Soham Chatterjee / Tanya Karpitskiy / Chanler Bledsoe