Teen Accounts
This campaign established a default 'PG-13' experience for teens, demonstrating Instagram’s commitment to youth wellbeing. It bridges consumer trust and policy accountability by providing built-in protections for teens and peace of mind for parents.
The Show :30
Oss! :30
Creative X
CDs // Lucas Heck / Naz Nazli / Christy Silva
Producers // Nick Miller / Monica Mai
Art Directors // Fayethe Vongsouvanh / Abby Pak
Copywriters // Ainsworth Kerr / Filipe Medici
Designer // Dorian Dreyfuss
Production // Smuggler
Director // rubberband.
Edit // Cabin
Photographer // Marie Tomanova
Animation & VFX // Hornet
Music // Canja
Color // Color Collective
I independently developed and sold the campaign concept directly to Instagram’s Global Head of Marketing, serving as the Lead Art Director.
I simultaneously oversaw post-production for a policy-focused IG Teen Accounts campaign. This unified narrative established a singular brand standard for youth wellbeing.
Director // Derek Cianfrance