In-App Chats
In-app chats are crucial for enhancing user engagement and experience, thereby supporting user growth and retention. They include a 15-second video and brief text to introduce features and offer tips on using WhatsApp to its fullest, playing a crucial role in WhatsApp's strategy to connect directly with over 2 billion users globally.
Select Chat Videos
While our intent is to drive brand love and preference, I’m always proudest when a chat message directly drives action and feature adoption:
Drove the creation of 12 million group chats in the US
Drove the creation of 12 million custom lists
Increased Giphy Sticker use by 55%
Achieved a 478% rise in group privacy settings usage
Resulted in 1 million blockings worldwide on launch day
Increased polls creation by 144%
Led to a 369% increase in passkey creation
CDs Naz Nazli / JL Martinez // ACD Jansen Yoder // Art Director Fayethe Vongsouvanh // Copywriters Trang Be / Ainsworth Kerr // Animation Hueso