Fayethe Vongsouvanh
Art Director
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the original

skechers

Skechers made the original chunky sneaker.

Goal:
Bring consumers away from the expensive chunky sneakers. Give an alternative to overpriced Balenciagas and Yeezys.

Target:
The fledgling Hypebeast, young adults embracing today’s trends. They can’t afford to dress how they feel and pay rent. They have to make a decision to choose what they need over what they want, when all they want is to express their unique selves.

Strategy:
Encourage originality and uniqueness. Skechers created the first chunk sneaker and wants to remind those who are embracing the trend. Skechers hasn’t changed to fit the mold. Why should you?

 
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The Pop-Up Experience

Skechers celebrates the drop of their D’Lites 3 sneakers with pop-up experience. Each room is designed by a young artist, celebrating their originality along with Skechers’. Exclusive accessories and merch are available, as well.

 

Merch

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Brand Manifesto Film

Print Ads

Poster Series

Each poster celebrates someone who did something exceptional while staying true to themselves. 

Social Content


Student Work | Myself & Alexander Bernson