Fayethe Vongsouvanh
Art Director
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Lush: SOS

Lush Cosmetics

The Fragrance:
“This perfume shares the same fragrance as the ever so popular Orangutan soap and SOS shampoo bar. With regeneratively sourced patchouli from a permaculture site in Sumatra. A wild, underground ode to patchouli and Brazilian orange that’s not for the fainthearted. Vivacious juicy notes promise renewal in the bleakest of times.” (UK Lush)

 

OOH

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Landing Page

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Web Banner

Print

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Project Brief:
Choose a new perfume and introduce it in a campaign. The visual personality must be appropriate of the brand, and distinctive - not like anything else in the category.

Project Goal:
Gain practical experience working with a photographer.

Art & Copy Myself | Photography Charlotte Reece | Modeling Bela Bhushan & Brittany Asbury