“This perfume shares the same fragrance as the ever so popular Orangutan soap and SOS shampoo bar. With regeneratively sourced patchouli from a permaculture site in Sumatra. A wild, underground ode to patchouli and Brazilian orange that’s not for the fainthearted. Vivacious juicy notes promise renewal in the bleakest of times.” (UK Lush)
Choose a new perfume and introduce it in a campaign. The visual personality must be appropriate of the brand, and distinctive - not like anything else in the category.
Gain practical experience working with a photographer.